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To Contact Shelia Parenton: |
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IMAGINATION @ WORK 116 19th Avenue North, Unit 401 Jacksonville Beach, FL 32250 Phone: 904-372-0028 Fax: 904-372-0631 E-mail: parenton@aol.com |
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Imagination Club Membership
A membership to unlimited ideas and organized planning! You probably have a talented staff member or two who enjoy marketing for your practice. More than likely, they have other commitments to your team as well. Think of the hours they spend trying to come up with new ideas and concepts for your marketing program. Then, once the ideas are cemented, there is the time spent on the process of researching vendors, designing advertisements, gift cards, etc. What if you could skip that part of the process? You can; join the Imagination Club! This service absolutely pays for itself in the number of staff hours you save.
HOW THE CLUB WORKS:
Four times a year (January, April, July, October) club members will receive the following portfolios via email:
· Planning calendars for the quarter that includes reminders for each day that action is required to implement the contents of the six portfolios listed below. These calendars keep your staff on target!
· Two 6-week patient contests ready to implement in just minutes! You will receive pre-designed flyers to use as advertisements, pre-designed entry forms, bulletin board cut-outs, and winners forms to display your winning patient information.
· A time-sensitive concept for your next quarterly referring dentist delivery theme (this allows you 2-3 months to finalize preparation). Shelia’s philosophy for visiting referring dental offices is "quarterly & quality". Each delivery is unique and different. Shelia is a firm believer that the dental staff makes about 80% of the actual referrals to your office, so all referring office deliveries include a small, but fun gift for each staff member (prices ranging from $2-$5 each). They also all come with a list of optional gifts for the dentists in a variety of price ranges that compliment the delivery theme. Each delivery portfolio includes vendor research for your gifts, a timeline checklist, ideas on how to present the gifts, any necessary gift cards pre-designed, costuming ideas (should you dare to have fun), and more. It is as easy to prepare for your unique and customized referring office delivery as 1-2-3!
· A delivery concept for making cold calls to new dentists or non-referrals during that quarter complete with all the planning details. These will be low-cost ideas that can also be used as an alternative to your referring dentist delivery or as a supplemental delivery to your top offices between quarterly deliveries.
· Two-three ideas for incentives to give away to your patients and/or their parents. This will include the company name & item numbers to order, special price quotes, as well as pre-designed advertisement flyers.
· You will be supplied initially with the necessary correspondence to implement a quarterly referring office staff raffle system, a highly successful marketing campaign. Each quarter a new idea and prize announcement form will be presented for the raffle prize. This is a very inexpensive concept that will help you gather valuable information on your referring offices and keep your practice on their minds!
· One unique birthday idea to use for any of your referring doctors that have a birthday during that quarter. You will also receive a pre-design card to personalize that corresponds with the gift.
· One Observation Club Patient Contest to use just for your observation patients. The se are designed for a much younger patient base and will make your obs patients feel extremely special that you have something just for them when they come in for their 6-month appointments.
Bonus: You will be included in the “Imagination @ Work Email Club”. With this, you will receive an orthodontic marketing and management tip the first of every month via email. Frequently these include pre-designed management forms!
THE CLUB IS EXCLUSIVE!
Because we don’t want your competitors making the same deliveries to your joint referring dental offices, you are allowed to restrict your immediate competitive area once you join the club. Act quickly before your area is taken!
YOUR INVESTMENT:
The annual membership fee for The Imagination Club is $1500 which can be paid in quarterly installments of $375. OR, pay your full one-year membership in advance and receive a 10% discount … you pay only $1350.
TO GET STARTED:
1. Phone Imagination @ Work to see if your area of the country is still available for membership (504-304-3609) 2. Review and agree to the club guidelines. 3. Print and complete the membership application and email, fax or mail it to Imagination @ Work.
“The response we receive from our referring dental offices after Shelia’s well-planned and coordinated deliveries is amazing. The thank you notes are endless and the increase in our referral statistics has been phenomenal. Thanks to Shelia, our practice’s recognition in the community has soared as well. And our patients love coming to our office for the patient contests and overall fun atmosphere. The best advice I could give any orthodontist is to hire Shelia before your competition does!” Janet D. Pappas, DMD - Gainesville, FL |
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“Shelia is our ‘Director of Fun’! Her enthusiasm, great ideas and attention to detail continue to amaze us. Our patients and staff are always excited about each new contest and it only takes a few minutes to whip one out! The referring office deliveries are always creative and unique, and have definitely increased our number of patient referrals. We have as much fun making the deliveries as they do receiving them. Her pre-designed materials save us countless hours and money. Her organized schedules keep us on track, making everything so easy. If you want to stay ahead of the competition and take your practice to the next level, join the Imagination Club today!” Shanda Finley, Patient Coordinator The Brace Place, Central Oregon Orthodontic Specialist |
